How Hozy boosts the visibility of your stays and activities

The problem you know all too well

You run a cottage, a chalet, a kayak activity or a restaurant. You know your offering is excellent. Your guests leave delighted. But attracting those guests is another story.

You've probably tried running ads on Facebook or Instagram. You put in €50, €100, maybe more. And the result? Hard to measure. Clicks, yes. But bookings? Impossible to tell which ones came from the ad and which would have come anyway.

The problem isn't your ad. The problem is that most websites lose a large portion of the data between the ad click and the final booking. Ad blockers, browser restrictions, cookies that vanish - everything conspires to make your campaigns blind.

The result: you're paying for ads without knowing if they work. And Meta and Google, on their end, don't receive enough data to optimise your campaigns properly. You lose money on both sides.

What Hozy does differently

Hozy has rolled out a technology called server-side tracking - in practice, Meta Conversions API. Without getting into the technical details, here's what it changes for you:

The difference? The data no longer passes through the visitor's browser. It goes directly from our servers to Meta's. No ad blocker can intercept it. No cookie can expire. Every booking is counted.

What this concretely changes for your campaigns

1. You finally know what works

Every booking, every contact request, every favourite is tracked with precision. You can see exactly how many bookings come from your Meta ads, how many from Google, and how many arrive through the Hozy interactive map.

No more guessing. No more “I think the ad worked”. You have the numbers.

2. Meta and Google optimize your campaigns better

When Meta receives reliable data on who actually booked with you, its algorithm learns. It understands what kind of person is likely to book a cottage in the Ardennes for a weekend as a couple. And it goes looking for exactly those profiles for your next campaigns.

Without reliable data, the algorithm is shooting in the dark. With Hozy's server-side tracking, it hits the mark.

3. Your cost per booking drops

This is the direct consequence of the two previous points. More reliable data = better targeting = less wasted budget = more bookings for the same investment.

Studies show that server-side tracking can improve campaign performance by 20 to 40% compared with classic cookie-based tracking. For a host spending €200 per month on advertising, that can represent 2 to 3 additional bookings.

How it works on Hozy

You don't have to configure anything. Server-side tracking is built natively into the Hozy platform. As soon as you publish your stay or activity, every interaction is automatically measured:

• Listing view - a visitor views your stay or activity
• Added to favorites - a visitor saves your place
• Booking request - a visitor starts a booking
• Booking confirmed - the payment is completed
• Added to an itinerary - a traveler includes your place in their trip

All this data is sent securely and anonymously to Meta (and soon Google) so that your ad campaigns target the right people.

Sponsoring your stay or activity

Hozy gives you the option to put your offering in front of travellers who are actively planning a trip to your region.

On Meta (Facebook & Instagram)

Your stay or activity can appear in the feed of travellers searching for a destination like yours. Thanks to server-side tracking, Meta knows precisely who has already shown interest in your type of offering - and prioritises those profiles.

Concretely, when a traveller searches for “weekend in the Ardennes” on Hozy, views stays similar to yours, or plans an itinerary in your region - those signals feed your Meta campaigns. Your ad no longer reaches random strangers. It reaches people who are already in a travel mindset.

On Google

Your Hozy listing is indexed and optimised for organic search. When a traveller searches for “Durbuy cottage” or “Bouillon activity” on Google, your Hozy page appears in the results. And with server-side tracking, every visit and every booking reinforces the relevance of your page.

A concrete example

Take Marie, who runs a 6-person chalet in the Ardennes at €150 per night.

Over a year, the difference can represent thousands of euros in additional revenue.

Why it's included in Hozy

We could have charged extra for this feature. Some platforms do - they sell “advanced tracking” as a premium add-on.

We made a different choice. Server-side tracking is included for all hosts and activity providers on Hozy. Because it's in our shared interest: when your campaigns perform better, you get more bookings. And when you get more bookings, Hozy grows.

It's as simple as that. Your results are our results.

Already live on Meta and Google

Server-side tracking is live on the two largest ad platforms: Meta (Facebook & Instagram) and Google Ads. Your campaigns are optimised on both sides from day one.

We're also working on a dedicated host dashboard that will show you in real time how many views, favourites and bookings your listing generates - and where your visitors come from.

The goal is clear: your visibility should no longer depend solely on your ad budget.

The Hozy community, the interactive map, the itinerary planner - everything is designed so that travellers find you naturally. And when you do decide to invest in advertising, every euro counts.